Money-saving guru fumes as fraudsters weaponise his face in slick online con jobs

Lewis has long warned that criminals are exploiting trust in well-known public figures to make their scams more convincing. His frustration is easy to understand: once a fake ad starts spreading, it can be copied across platforms at speed, making it harder to stop and easier for victims to fall for it. The result is a nasty mix of technology and deception that leaves ordinary people paying the price.

For readers, the message is blunt: be suspicious of any ad or video claiming to offer guaranteed returns, special compensation, or secret money-saving tips with a celebrity face attached. If it looks too polished, too urgent, or too good to be true, it probably is.