Martin Lewis has hit out at a wave of deepfake scam adverts using his name and image, branding the situation a \u201cdisgrace\u201d as fraudsters continue targeting unsuspecting Britons. The money expert, whose face is regularly abused in fake investment promotions, said the scale of the problem shows just how far online scams have spiralled out of control.<\/p>\n
The latest outburst comes amid growing alarm over AI-generated scam content that can look frighteningly real. Fake videos and ads often mimic Lewis\u2019s voice, appearance, and even his familiar style of consumer advice, luring people into schemes that promise easy money or quick compensation. But behind the polished presentation is usually a simple attempt to steal personal details or cash.<\/p>\n
Lewis has long warned that criminals are exploiting trust in well-known public figures to make their scams more convincing. His frustration is easy to understand: once a fake ad starts spreading, it can be copied across platforms at speed, making it harder to stop and easier for victims to fall for it. The result is a nasty mix of technology and deception that leaves ordinary people paying the price.<\/p>\n
For readers, the message is blunt: be suspicious of any ad or video claiming to offer guaranteed returns, special compensation, or secret money-saving tips with a celebrity face attached. If it looks too polished, too urgent, or too good to be true, it probably is.<\/p>\n","protected":false},"excerpt":{"rendered":"
Martin Lewis has hit out at a wave of deepfake scam adverts using his name and image, branding the situation a \u201cdisgrace\u201d as fraudsters continue targeting unsuspecting Britons. The money…<\/p>\n","protected":false},"author":2,"featured_media":1534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/silent-voyage.com\/index.php?rest_route=\/wp\/v2\/posts\/1532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silent-voyage.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silent-voyage.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silent-voyage.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/silent-voyage.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1532"}],"version-history":[{"count":1,"href":"https:\/\/silent-voyage.com\/index.php?rest_route=\/wp\/v2\/posts\/1532\/revisions"}],"predecessor-version":[{"id":1535,"href":"https:\/\/silent-voyage.com\/index.php?rest_route=\/wp\/v2\/posts\/1532\/revisions\/1535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/silent-voyage.com\/index.php?rest_route=\/wp\/v2\/media\/1534"}],"wp:attachment":[{"href":"https:\/\/silent-voyage.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silent-voyage.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silent-voyage.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}